Union of the Spirits Fiesta de Tequila

Union of the Spirits is a proposed LA-based tequila festival celebrating Día de los Muertos. The visual system draws from traditional Mexican iconography, mysticism and the ritual of the ofrenda, reinterpreted through custom artwork, celestial motifs and a refined typographic system that extends across festival graphics, ticketing, signage, merchandise and tequila packaging. From Ouija-inspired moments and spirit-themed touchpoints to large-scale environmental graphics, the identity creates a cohesive festival world where tequila, ritual and celebration come together.