Guest House F1 Miami

Red Bull Guest House transformed Miami’s Formula 1 weekend into a high-energy hospitality experience where luxury motorsport, music and nightlife converged. The creative system drew from the visual language of racing—from track lines and speed graphics to paddock-inspired details—extending across environmental branding, guest credentials, custom installations and hospitality touchpoints, with an actual Red Bull F1 car anchoring the experience. Designed to move seamlessly from daytime poolside programming and dining into live performances and late-night events, the activation positioned Red Bull’s racing heritage within the energy and culture of Miami.