Paramount
Paramount Mountain LV
Overview
Paramount transformed the iconic volcano at the Mirage Hotel and Casino into a four-day immersive fan experience, bringing the studio’s expansive entertainment universe to life on the Las Vegas Strip. The activation translated franchises including Yellowstone, Star Trek, Ghosts, SpongeBob SquarePants, South Park and UEFA Champions League and more, into interactive environments, branded installations and content-driven touchpoints designed for exploration and discovery. Anchoring the experience, Adventure to the Peak took guests aboard a 3D gondola simulation, combining environmental effects, dramatic heights and character-led storytelling to turn Paramount’s most recognizable brand icon into a physical destination fans could actually summit.
Services to Client
Presentation Design
Brand Identity
Contribution
