Hotel Huluween

Hotel Huluween transforms Hulu’s Halloween programming into an immersive, IRL brand experience built around the “Hulu: Now Screaming” platform. The proposed activation translates Hulu’s entertainment universe into a layered hospitality-inspired environment, using experiential storytelling, dimensional brand moments and interactive touchpoints to blur the line between content, culture and the physical world. Designed to drive discovery, engagement and social amplification, the experience gives fans a memorable way to step inside Hulu’s Halloween universe rather than simply watch it.