UNO Social Club Las Vegas

UNO Social Club transforms one of the world’s most iconic card games into a global social experience built around play, connection and a little friendly competition. I developed the visual identity for the program—including the UNO Social Club logo, graphic language and signature pattern system—creating a flexible toolkit designed to move seamlessly across environments. What began as an immersive launch in Las Vegas has traveled across the U.S. and into cities throughout Europe, Asia and Australia. The result is an identity that has grown well beyond a single activation.