Beast Games Season 2 Premiere

To launch Season 2 of Beast Games, Prime Video and MrBeast created an immersive premiere that translated the scale, spectacle and competitive energy of the series into a live experience through show-inspired challenges, interactive games and oversized environmental moments. Based off of the existing Beast Games branding and logo system, I designed the pitch deck and visual elements that helped win the project. The event brought together creators and VIP guests and generated more than 303 million social impressions, reaching a combined creator audience of 828 million, while the livestream drew 5.9 million unique viewers. The experience ultimately won the Shorty Award for Event & Experiential, demonstrating how the world of Beast Games could translate from the screen into a large-scale, participatory experience.