Hourglass Cosmetics x Barneys New York

To celebrate 20 years, Hourglass partnered with Barneys New York to create an immersive retail experience merging the cultural legacy of Barneys with Hourglass’ modern approach to luxury beauty. Built around limited-edition product drops, curated programming and elevated brand moments, I designed the pitch deck and visual storytelling that helped secure the winning concept and establish the creative foundation for the experience. The resulting pop-up ran for a month, drawing thousands of visitors daily and surpassing sales targets. From the revival of the iconic Fred’s restaurant to exclusive panels, high level art installations and celebrity appearances during New York Fashion Week, the activation transformed the collaboration into a cultural and commercial destination—honoring the legacy of Barneys while reimagining it through the world of Hourglass.