Hannah Montana 20th Anniversary Celebrations

Hannah Montana’s iconic closet—the dream wardrobe that became the envy of a generation of girls around the world—was brought to life in Los Angeles and New York to celebrate the series’ 20th anniversary. In conjunction with the show's popular logo, I developed a visual language for the activations, translating the fashion, color and Y2K aesthetic of the original series across the environment and supporting brand touchpoints. The four-day activation drew more than 10,000 guests across both cities and coincided with the Hannah Montana 20th Anniversary Special on Disney+ and Hulu. The experience transformed one of the show’s most recognizable spaces into a nostalgic and memorable brand experience.