Heineken House Coachella

Heineken House reimagined the festival experience as an immersive destination built around music, culture and connection. Anchored by the campaign idea “You Are Here,” the experience invited festivalgoers to step out of the rush of Coachella and into the moment—part music venue, social club and desert playground. I helped concept and design the environment as a fully integrated brand experience, translating Heineken’s iconic visual language across the architecture, stage, bars, custom seating, environmental graphics and social spaces. The design balanced high-impact brand visibility with the energy and spontaneity of the festival itself. Paired with an eclectic global lineup spanning emerging talent and established artists, Heineken House became a festival-within-the-festival: a distinctly Heineken experience that brought together music, hospitality and environmental design across both weekends of Coachella.