Vella Salon Series NYC

Vella Bioscience’s Salon Series brings women together around health, intimacy, wellness, and longevity through culture-led experiences. Launching with Mahjong, Martinis & Menopause at Rockefeller Center, the series reframed traditionally clinical conversations through a more contemporary lens through play and social connection. I concepted and designed the identity and visual campaign, creating a flexible brand system built to evolve across future events. The inaugural gathering generated organic social engagement across FemTech and wellness communities, extending Vella’s presence beyond the event itself.