Nike LeBron XIII Footwear Activation
The ask was to create a premium try-on experience at Niketown NYC. From the visual center, our team created a custom digital platform, an area for customer trialing and experience this exclusive shoe for themselves.
Category: Experiential Design
Project: LeBron XIII Footwear Activation
Client: Nike Basketball/SET Creative
Location: Niketown, NYC
Concept: From visual center (VC)
Project Contribution:
Designed the 3D space from 2D graphics, art directed footwear wall and try-on area, updated and finalized touch video screen platform graphics.
We built a digital platform was “pseudo-touch sensitive,” meaning that the customer thought that the platform was reacting to their touch, in reality a well-timed EKIN was doing the heavy lifting from an iPad. Customers loved their experience and there was a 70% purchase increase during the activation.
The shoe wall was custom built by our team from a decorative pattern from the VC.
