Virtual Reality Booth
The task was to concept and build a virtual reality booth for the Force Awakens press junket. The booth manifested into the interior of the Millennium Falcon, complete with cockpit viewing area, twinkling stars and authentic trilogy look and feel. From concept to approval for production was under two weeks.
Category: Experiential Design
Project: Force Awakens Virtual Reality Booth
Client: 72 + Sunny/Google/SET Creative
Location: Los Angeles
Project Contribution:
Concepted look of VR booth, art directed the design of space for renderers and production designer, designed details of booth including sides, lights and stands.
Initial SketchUp model: I sketched the concept of the inside of the Millenium Falcon as the interior of this display then art directed a production designer to build this in SketchUp.
After approval from the team, I art directed the 3D renderer to create the images to present to the client.
