adidas Predator Footwear Launch

The Predator shoe is one of adidas’ best-selling soccer shoe on the market. Taking visual cues from a retail directive, we created a dynamic and eye-catching corner window, lit windows flanking the front entrance and a dramatic interior launch zone.

 

Category: Experiential Design

Project: adidas Predator Footwear Launch
Client: adidas/Denton Cardew Design
Location: NYC Flagship Store
Concept: From retail directive

Project Contribution:
Design of store windows in SketchUp, design of retail launch zone, art directed to renderer initial designs.

SS18_SKY_STALKER_PREDATOR_STADIUM_1x2_P0.jpg
concept_football_SS18_Skystalker-5.jpg

Initial looks from retail directive.

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