Red Bull Guest House Miami: Formula 1 Race Weekend
Red Bull Guest House chose Miami F1 as the base of their annual party headquarters for 2022. We were tasked to build the brand campaign: from the identity, collateral to multiple spaces over three days.
Category: Branding + Identity, Experiential Design
Client/Agency: Red Bull
Location: Miami, FL
Project Contribution:
Art direction of branding, graphic design, collateral and presentation design. Design and built: posters, menus, digital brochure, mini-site and assets, mock ups.
The Presentation
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Mission Statement
Red Bull wanted to have a three day activation at the high end Faena Hotel in Miami Beach, and to have the right mix of sport vs. luxury.
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On-Track and Off-Track
Defining what and when will happen is siloed into two instances.
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The Vibe
Sleek, adventurous with a strong party vibe.
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Faena Hotel
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First Concepts
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First Concepts
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Visual Identity
We landed on the look and feel, a little retro and modern.
Red Bull Energy Station: Party Suite
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The Approach
The Energy Station party suite, located at Hard Rock Stadium, overlooks the race course. This was an exclusive lounge only for Red Bull Guest House guests. The design approach was a mix of the brand, artfullness within the space and sport of racing.
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Material Call Outs
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SketchUp Render 01
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SketchUp Render 02
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SketchUp Render 03
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SketchUp Render 04
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SketchUp Render 05
