Soda Shoppe
SGK IDL partnered with the most popular soda brand in the world in executing a mobile, modular pop-up that can travel the country, and potentially, globally. The purpose was to create a new fan base among teens as well as brand loyalty through a highly curated service.
Category: Experiential Design
Client/Agency: SGK IDL Worldwide
Location: Atlanta, Georgia
Project Contribution:
We sold the idea of using shipping containers, so I concepted the idea of the modularity of the space, art directed and designed the initial rounds of the bar area and photo/selfie wall.
The modular shipping containers that can be arranged depending on the footprint of a location, expanding with a larger space and condensing with a smaller.
The first round was a two-story pop up with stairs and transparent viewing area into the activation rooms. Ultimately, the client approved a single story activation with modular elements that can expand or contract with each set up location. One of the modular units served as the photo wall.
